Where is that?
I haven’t seen none, when I can get a 5 series competitor for less than a 5 loaner then we’ll see genesis pull their weight up to the table.
Weston, RE prices are higher there than Pembroke Pines and Pines has BMW, Audi, Mercedes, Lexus etc.
I stand by my prior points in that dealer network and the branding are their two biggest handicaps. Dealer experience is poor and many of us shopping in this market will not consider a luxury Hyundai versus the Germans or even Lexus. You’d think Lexus customers would have gravitated towards Genesis. However, they have not even with Lexus’s stale line-up. Genesis brand doesn’t carry the cachet that the other established luxury brands do.
It’s a financially prudent strategy. Unless you have a way to turn around all the returning leases, you’ll take a bath.
Pushing leases would give them short term gains but cost them long term with downward pressure on RVs when a flood of leases come back. Also low trade values would piss off buyers who trade in every 4-ish years. A rep of low resale values also hurts a brand.
According to podcasts like Talking Cars, the product strategy is also a long-term one. Unlike Lexus, which filled out its initial lineup with a rebadged Camry in the form of the first ES250, Genesis is foregoing the temptation to just stuff its showrooms with rebadged Santa Fes and Konas.
You’re entitled to your opinion as a consumer, nothing wrong with that.
But the economics just don’t work for the business.
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Genesis will probably sell more SUVs than sedans, once the GV80 is released. However, given the poor resale value of the brand and other factors (such as poor dealership experience), Genesis will never be seen as a true luxury car alternative similar to Lexus.
Don’t get me wrong - The redesigned G70’s exterior and interior looks nice, but I doubt it will sell like hotcakes. Low RVs and high MF makes a LeaseHackr-worthy deal on a Genesis close to impossible.
I’m not sure they’ll go anywhere, but you gotta start at the bottom. Lexus, Infiniti and Acura all had to build from scratch too. Times were different as was the product mix and buyer trends though.
They’d be fools to open independent stores until they start selling anything at some sort of volume though. Maybe they’ll get there at some point. Only time will tell.
I actually think a badge engineered Tuscon could do quite well (I mean, the ES still sells well) but, yes, I see your point. I do wonder why Genesis didn’t push for the SUVs to come out much faster, though.
I personally spend more time at the service station than thee dealership, and I think Genesis actually picks the car up for service, right?
But, yes, I do think some spending the $ on a G90 might have different expectations than someone who is looking at the G70.
But would a separate part of existing dealerships be cost-effective? Or are they already doing that?
If a Chevy franchisee can also have a Cadillac franchise in the same building (I’ve seen them), I can’t see why Hyundai and Genesis can’t co-exist peacefully as well.
I’ve seen Cadillac and Volkswagen together in the same store… (Fitzgerald in Maryland)
car mags like C&D heap praise on the genesis brand, but whenever I’ve checked them out in person, they just seemed like a cheap imitation of a german brand car that didn’t stand on its own.
I can kind of see it, since VW is a poor man’s Audi.
Developing platforms is expensive and takes a lot of time, plus their German-led engineering teams probably look at product cycles of 6-7 years even when they’re not starting from a blank sheet of paper.
The G70-80-90 launch strategy was probably inked 8-10+ years ago, before the massive move towards crossovers in the premium segment and away from sedans.
When it comes to baffling decisions, what I’ll never understand is how Lexus, who were so prescient with the pioneering RX, still don’t have a proper three-row CUV.
They’re going for that highly lucrative 55 to 63-year old empty nester market.
I imagine they sell a ton of Highlanders, and maybe that’s enough for them? Top trim Highlanders go for $47K and I imagine probably feel decently luxurious. Maybe the extra profit from a Lexus version just isn’t worth their time?
I see a decent number of MB GLS’s here in LA, but I don’t really see a lot of other true 3-row SUVs (incl Palisades/Tellurides, which I assume sell like hotcakes everywhere else). I realize LA is certainly not representative of the rest of the nation, but I actually don’t know if there’s a great market for luxury 3-row SUVs outside of the GLS and Escalade (don’t see many Aviators or Navigators here, either).
Lincoln is holding on by a thread, and in worse shape than Cadillac. Ford almost killed them once. It may still end up happening. That said, they have seen modest sales increases over the last few years.
The palisade has outsold the telluride something like 4:1, although I don’t know that that is representative of demand vs supply. With that said, I see orders of magnitude more Palisades here in Florida than I did in socal.
I drive 2019 G70 3.3T, and I personally love it. The dealership experience is shit though. You can get great lease deals once they get to like 200+ days on lot (there have been a few in leasehacker unicorn territory) but the RV blows.
I like the G70… It’s a shame they copied the Giulia’s B pillar placement. Hopefully the new one will move it back far enough so taller folks can look out the side windows.
I was seriously considering one, but a few things held me back. Hyundai, not great pricing due to bad RV, slightly old-looking lights, and not great infotainment. Looks really sharp in black, though!