This thing looks sweet, it appears Ford put the effort in and has come up with something worthy of the name. Not your typical domestic reviving a name plate just to disappoint everyone
Residuals could be high and sounds like they may be going for volume.
I could see them really pushing them out to establish a market presence against jeep.
The Gladiator had some really good lease numbers within a few months of release.
I think there’s a lot of cool stuff here. With that being said, I’m pretty sure I am in the minority but I think it looks like Ford bought a Wrangler, Toyota FJ and a Defender and threw them in a cheap hotel room for a weekend. Oh, the front end of the new Hummer showed up for a little bit too.
Jeep doesn’t sell ~200k wranglers a year by limiting itself to people who know what transmission ratios are or what a solid rear axle means. They need to sell most of the cars to people like sorority girls and suburban 30 somethings who never take their $35k truck to so much as a dirt road.
That said, this car looks like a money maker and a Wrangler competitor with real off road chops. If I needed the capability I would certainly consider it.
This.
Winning the “YouTube car vlogger car of the year” game generates big hype and car makers are starting to aim for that. Like the Supra and the C8 Corvette previously.
It might be Ranger underpinnings, but I agree, looks like a home run. Three body styles from the get go, lots of trims and nothing looks like it’s from the parts bin