All- just started my search for a 2019 VW Atlas SEL Premium. Located in Dallas. I’ve got a number of dealers I’ve just started emailing. The largest dealer in the area has a lot of them on the lot and is listing them for $5-6k under MSRP. I’ve referenced that to several dealers (haven’t contacted this particular dealer yet) and the answer I’m hearing from all of them is they can go a lot lower on a purchase (to the tune of $3k) then they can on a lease (due to incentives). Edmunds has just a $350 lease incentive on it, 55% residual on a 36/15k but the MF is .00151, which is huge, and it’s been there for a couple of months (it’s a lot lower for non-Premiums).
I haven’t looked at what the purchase incentives are, but I can’t imagine that a .00151 MF on a lease is any less of a carrot for them than whatever their purchase finance rate is.
Does the differential make sense here or is it just a tactic to prevent me from using an advertised sale price as a starting point?
The MF is higher on the SEL, if you want to bring it down you need to max out the MSDs.I just got one of these, I didn’t knock it out of the park as the incentives just aren’t there (like you said). But I really wanted the car, so I just did the best I could. With the incentives, negotiated discount and VW partner program ($500) I got it to 16% off MSRP…
Appreciate that- right now I’m at about 13.5% off. There’s 2 more dealers a little further of a drive out that have the color/options combos I’m looking for and I’m not in a rush- good to hear what others are getting it down to!
I am trying to work the same deal right now in SoCal. I have been told the lease cash is $3500 and purchase cash $5800 (the terms for the discount I’m using may not be the correct terms they use). I have been pushing for 20% off, but I’m not there yet.
Also, on SE with Tech (prefer SEL, but haven’t been able to find color combo) the MF I have been quoted is .0008.
Yup- on a non-Premium SEL, I’m quoted .00083 (where I am) but close to double on the Premium but that’s what my wife wants so that’s what I’m going after. And we get killed in Texas on tax