The point everyone is making, is that if you actually disclosed this as the what it really is, which is roughly $425/mo on a 36/10 lease on a 38k wrangler, no one would even look at it. Presenting it the way it’s presented is disingenuous at best.
I applaud you for showing those numbers, but they even show this would only be 1200 under invoice, which is a fair bit off from “about 1500 under.” No one is arguing that higher trimmed vehicles don’t have a higher markup. It’s practically common knowledge that options are marked up more. It’s irrelevant when holdback is a percentage.
If you’re a broker, isn’t your job to get your clients the best discount possible? Right now searching this very forum for “wrangler deals” will lead to better discounts.
And again with the BS salesman speak. Inception fees of 3k or more? Just… wtf? Do dealerships have the inventory to backup deals? What? It’s already been mentioned here that Wrangler inventory is over 3 months deep, so yeah, they do.
For the record, my parents owned a family run car dealership for 20 years, but thanks for the tips on how “that side of the business” works. I didn’t write my previous post to gather more information. I wrote it in the hopes that any newcomers to these forums don’t buy the snake oil being sold in here.