I received offers for 13% off MSRP before rebates and incentives on a 2019 S4 factory order. Remaining in-stock 2018 S4 models are 14% off MSRP. No MSD, base MF, no bull. You need to shop around a lot more. Maybe they’re really low on S4 inventory in your area and not willing to deal. Dealers have S4 inventory up to the gills here. Seriously, arrange your own shipping or come to Chicago see a show, grab some grub and pick up your car. I shopped the S4 but ended up ordering a 2019 A5 coupe instead. 13% off the coupes too.
Right off the bat, I believe Hoehn charges a special area pricing. I live in the area and I have never been able to get them to come close to other dealer pricings. That is over many different brands. I guess someone has to pay for their cheesy commercials.
Like others said, look around and get many quotes, especially in the LA and OC area. Also, you can get residual and MF numbers from Edmunds. Then you shop for the price of the car and plug in the numbers to the calculator.
Seriously if you know a decent shipping company, you can get a killer deal. It’s about $1200 to ship from Midwest to SoCal. So think of 14% off here as 12% off there. Or place your order now in time for December Season of Audi. You have more leverage than you realize.