100% Buy back promo....any experience?

this is all the “print” on the page.

The Factory Group is bringing its exclusive BUY BACK PROGRAM to Dover Dodge Chrysler Jeep Ram to conduct a special three-day event. Please read following carefully: We are offering you 100% of the manufacturer’s original suggested retail base price when your vehicle was new if you trade it in on any new Chrysler, Dodge, Jeep or Ram in stock.

Because of the high trade value for these vehicles, the sales managers have been instructed to offer you what you paid when you purchase your current vehicle. You read that correctly, they will show you 100% of the manufacture’s original suggested retail base price when you your vehicle was new.

The process couldn’t be simpler. Bring your vehicle to Dover Dodge Chrysler Jeep Ram between Thursday April 27th and Saturday, April 29th to have your vehicle appraised. Obviously, your current vehicle must be in safe operating condition, with normal wear and tear. The only adjustment will be for mileage. 10 cents to 55 cents depending on miles and reconditioning. No trade will be refused. We have informed the dealer to sell vehicles at prices much lower than you would normally expect.

Special Finance Offers: Special rebated, incentives and owner loyalty bonus will be available. We will also be offering interest rates as low as 0% on select models. Programs are available so you can drive home your new vehicle with no money down, and payments possibly lower than the vehicle you’re currently driving. Credit challenges are welcome. Our finance team is prepared to help and assist all financial situations. No payments for 75 days is available on all vehicles during this exclusive event.