What is the 1% value based off of

Is the 1% rule based on MSRP, Selling price, or final after all available incentives?

So if I have a 40K car, with 5K in incentives, and a final selling price of 30K, should I pay 300 or 400 for monthly payments to hit the 1% mark.

Additionally, should the 1% account for everything. I.E. total expense paid / 36 months, should be 1% of what(MSRP / Selling price/ all in with taxes price)?

I have searched, but didn’t find anything that answered this exact question. If it is answered just point me to a link. Thanks.

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It is a quick an easy figure to use, but worthless without a way to quantitate.